INSIGHTFUL
WHO WE ARE
Leading research company in the social and development sector, headquartered in India.
MODEL Resource is a conglomeration of hands-on-experts with lead experience on prestigious research projects across India for over 25 years. It has been started by ex-Mode (later TNS-Mode and then GfK-Mode) professionals.
The Team has also implemented key research studies in India’s neighbouring countries like Bangladesh, Nepal, and Sri Lanka.
As much as our research work has been appreciated for its scientific rigor, we are also proud of the policy-level recommendations and action-oriented insights that emerge from our findings. MODEL’s Process and Findings Reports have been well received by Government, National and International Organizations.
At MODEL Resource, we are ethical in approach and the emphasis is on timely delivery with utmost quality. In brief, we are the most sought after team for Commitment on Quality. Our research and enquiries address topics of and related to health, violence against women, gender, disaster management, environment, education, governance, political participation, labour, social and opinion polls, micro finance etc.
With our own state-level field teams and in-house data management team, providing complete research solutions and insights is our forte.
INNOVATIVE
WHO WE ARE
Leading research company in social and development sector, headquartered in Kolkata, India.
MODEL Resource is a conglomeration of hands-on-experts with extensive experience on prestigious research projects across India for over 25 years. It has been founded by erstwhile Mode (TNS-Mode and GfK-Mode) professionals.
As much as our research work has been appreciated for its scientific rigor, we are also proud of the policy-level recommendations and action-oriented insights that emerge from our findings. MODEL’s Process and Findings Reports have been well received by Government, National, UN, International Organizations, FMCGs and Industrial Units.
At MODEL Resource, we are ethical in approach and the emphasis is on timely delivery with utmost quality. In brief, we are the most sought after team for Commitment on Quality. Our research and enquiries address topics of and related to health, violence against women, gender, disaster management, environment, education, governance, political participation, labour, social and opinion polls, micro finance etc.
We have designated teams for Social and Development Sector, and Consumer and Media Sector. Key research studies have been handled in India and neighbouring countries like Bangladesh, Nepal, and Sri Lanka.
With our own state-level field teams and in-house data management team, providing complete research solutions and insights is our forte.
WHO WE ARE
Leading research company in social and development sector, headquartered in Kolkata, India.
MODEL Resource is a conglomeration of hands-on-experts with extensive experience on prestigious research projects across India for over 25 years. It has been founded by erstwhile Mode (TNS-Mode and GfK-Mode) professionals.
As much as our research work has been appreciated for its scientific rigor, we are also proud of the policy-level recommendations and action-oriented insights that emerge from our findings. MODEL’s Process and Findings Reports have been well received by Government, National, UN, International Organizations, FMCGs and Industrial Units.
At MODEL Resource, we are ethical in approach and the emphasis is on timely delivery with utmost quality. In brief, we are the most sought after team for Commitment on Quality. Our research and enquiries address topics of and related to health, violence against women, gender, disaster management, environment, education, governance, political participation, labour, social and opinion polls, micro finance etc.
We have designated teams for Social and Development Sector, and Consumer and Media Sector. Key research studies have been handled in India and neighbouring countries like Bangladesh, Nepal, and Sri Lanka.
With our own state-level field teams and in-house data management team, providing complete research solutions and insights is our forte.
WHO WE ARE
Leading research company in social and development sector, headquartered in Kolkata, India.
MODEL Resource is a conglomeration of hands-on-experts with extensive experience on prestigious research projects across India for over 25 years. It has been founded by erstwhile Mode (TNS-Mode and GfK-Mode) professionals.
As much as our research work has been appreciated for its scientific rigor, we are also proud of the policy-level recommendations and action-oriented insights that emerge from our findings. MODEL’s Process and Findings Reports have been well received by Government, National, UN, International Organizations, FMCGs and Industrial Units.
At MODEL Resource, we are ethical in approach and the emphasis is on timely delivery with utmost quality. In brief, we are the most sought after team for Commitment on Quality. Our research and enquiries address topics of and related to health, violence against women, gender, disaster management, environment, education, governance, political participation, labour, social and opinion polls, micro finance etc.
We have designated teams for Social and Development Sector, and Consumer and Media Sector. Key research studies have been handled in India and neighbouring countries like Bangladesh, Nepal, and Sri Lanka.
With our own state-level field teams and in-house data management team, providing complete research solutions and insights is our forte.
MODEL Resource Services Pvt Ltd
CORE TEAM
Mr. Debi Basu, Director
A Management Graduate from IIM - Kolkata, he was one of the founders of MODE. He was Regional Director, Asia Pacific of GfK SE - overseeing 14 countries from Australia to India.
With over 30 years of experience in Market Research, Social Marketing and Communication Research he has worked for many consumer marketing companies such as Colgate, GPI, Eveready, Coke, Nestle, as well as international Funding Agencies like UNICEF, The World Bank, USAID, DFID (UK), DANIDA, UNDP, BBC WST etc. in India, Bangladesh and Nepal.
Debi Basu was an Ex-Country Representative for European Society for Opinion and Market Research (ESOMAR) and Life Member - Indian Association for the Study of Population (IASP).
He was the first Asian to read a paper at European Society for Opinion and Marketing Research Congress, the first to introduce ethnography in consumer research in India at ESOMAR Congress and also author of several reports and papers.
He is also the Founder of UTSHO India, a non-governmental organisation (NGO), providing all the investment needs of UTSHO's current projects.
Debi Basu was recently awarded the Lifetime Achievement Award, 2021, by Market Research Society of India (MRSI) in recognition of his invaluable contribution to the Market and Social Research Industry.
Prof. (Dr.) P. P. Talwar, Director
Prof. Talwar holds a Masters degree and PhD in Bio-Statistics from University of North Carolina. Having more than 40 years of experience in Social Science Research he was the former Head of the Department of Demography & Bio-Statistics, NIHFW, Delhi.
He was also the former Director of Population Centre, Lucknow and is an author of a large number of papers, articles and books.
Ms. Hannah Nirmala Stephen, Director - Social Research
Currently the Director – Social Research at MODEL Resource Pvt. Ltd., Hannah has been in the field of social research for the last 27 years and has led and provided technical support to more than 100 research studies. Having past experience with GfK Mode, TNS India, she has worked closely with team in Sri Lanka, Indonesia and Vietnam and was awarded Asia Pacific Award for Developmental Research.
In response to the Asia Pacific Tsunami 2004 in partnership with Fritz Institute, USA, she has designed and implemented Relief Response and Rehabilitation Studies in person in Sri Lanka, Indonesia and Andaman and Nicobar Islands. In this regard she was also awarded "Excellence in Disaster Management Research" by Fritz Institute.
Mr. Prabir Ghosh, Director - Field Operations
Prabir heads the Operations Department of MODEL Resource Services. He is a Management Graduate in Sales and Marketing, and has more than 22 years of experience in handling Market and Social Research operations (field).
Prabir has a great deal of experience of working in various parts of the country handling large projects involving more than 200 manpower per project.
Mr. Prabir Mukherjee, Director - Finance
Prabir is a finance professional with over three decades of experience in managing finance and company accounts. Prior to MODEL Resource, he was holding the position of Senior General Manager of Finance in erstwhile GfK Mode, TNS Mode and MODE. In addition he is the Finance Director of UTSHO India, a sister not-for-profit Organisation.
Mr. Prabhat Mishra, Vice President - Business Development
Prabhat is a Civil Engineer by qualification and has more than more than 25 years of experience in Market Research. He has handled various types of research projects across product categories.
He was the Quality Control and Process Head for Field Operations in Gfk in India. He was also a client interface for few of the large pan India studies in GfK.
Dr. Prerna Sanga, Associate Research Director - Social Research
Currently the Senior Research Manager at MODEL Resource Pvt. Ltd., Prerna holds about 12 years of diversified experience in leading and managing research studies in the social development sector. With a Ph.D. in Development Studies and her experience of working across sectors, issues and clients in the development arena, she brings to the table a unique blend of academics and implementation.
Prerna received her doctorate from the prestigious Tata Institute of Social Sciences (TISS), Mumbai. She also has publication in peer-reviewed journals like Economic and Political Weekly to her name along with other client publications and has experience in carrying out health, livelihood issues, bonded labor, water and sanitation, rural development, vulnerable communities, local governance and opinion studies.
Ms. Madhulika Mitra, Senior Research Manager - Social
An alumnus of Presidency College, Kolkata and JNU, New Delhi Madhulika holds more than 26 years of experience in social research.
Her areas of expertise include rural development, decentralization, urban development and governance, public health, women development and empowerment, sanitation, migration and children issues including child protection. She has hands-on expertise in designing and conducting research activities, involving both quantitative and qualitative surveys, data analysis, report writing, organizing seminar/ workshop (at local, state, national and international level) and documentation.
Prior to MODEL, Madhulika had been associated with organisations such as Institute of Social Sciences, Kolkata; Institute of Social Sciences, New Delhi and Centre for Urban Economic Studies, University of Calcutta.
Ms. Baisakhi Banerjee, Senior Consultant - Social Research
Baisakhi has pursued M.Sc. (Economics) from Calcutta University with over 29 years of experience in the social sector. An alumnus of St Xavier’s College, Calcutta, she has worked with CINI-Child in Need Institute, Kolkata, TNS-MODE, GfK MODE, IPE GLOBAL, DAY-NRLM, Ministry of Rural Development, Government of India, spanning over the fields of development work, consulting and social research. Her areas of expertise include Situation Analysis, Need Assessments, Monitoring & Evaluation, Strategic Planning, Implementation, Reviewing Programs, Participatory Approaches, Formative Research, Baseline Surveys, Data Management, Social Audits, Impact Assessment, Social Safeguards, Gender Mainstreaming, Project Management, Impact Assessment, Social Communication, Stakeholder Analysis, Scoping Studies etc. Baisakhi has the ability to work independently and also is a good team player. She is well versed with SPSS and STATA and updated with multivariate causal analysis The key sectors she has served in are Rural Livelihood, Health, Nutrition WASH, Panchayati Raj/ Decentralization, Minority Affairs, Urban Affairs, Communication and Gender. She is well versed in English, Bengali and Hindi and also has experience of working in Bangladesh.
RESOURCE TEAM
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SAURABH DAVIS KUJUR – A Post-Graduate in Rural Management from Xavier Institute of Management, Jabalpur, Saurabh is a Senior Research Associate of the Social team.
“Popularly known as the flying squad of the social research team”
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ANITA CHORANTH - A Post-Graduate in English Honors with Diploma in Elementary Education, Anita is a Research Associate of the Social Team.
"Meticulous with keen eye for details"
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DEWLA HANSDA - A Post-Graduate in Women Studies from Tata Institute of Social Sciences, Dewla is a Research Associate of the Social Team.
"A skilled wordsmith"
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ASIT KUMAR – Operations Lead for the North Zone, the main Hindi heartland. Has 23 years of experience.
“A persistent spearhead”
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MADHUSUDAN DAS – Operations Lead for the Central Zone. Has 23 years of experience.
“As meticulous as one could be to the last tee”
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DIPANKAR BISWAS – Operations Lead for the East Zone, in focus the Bengali speaking regions. Has 20 years of experience.
“A sincere enthusiast”
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PRANAB MAZUMDAR – Operations Lead for the North Eastern Zone comprising the Seven Sister States. Has 23 years of experience.
“A go-getter dedicated till the last mile”
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ASHOK PANDEY - Operations for the North Zone. Has 23 years of experience.
"An industrious and perseverant team player"
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NIRMAL ROY - Operations for Central Zone. Has 22 years of experience.
"A committed toiler"
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SHUCHI PANDEY – Operations for the West Zone. Has 11 years of experience.
“A spirited catalyst”
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G. HARI PRASAD – Operations for the South Zone. Has 13 years of experience.
“Untiring striver”
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MEGHNATH MONDAL – Operations for the East Zone. Has 11 years of experience.
“Go-to techno pro”
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SUDARSHAN BHARDWAJ – Operations for the North Zone. Has 9 years of experience.
“High spirited and conscientious”
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GAURAV KUMAR - Operations for the East Zone. Has 9 years of experience.
"Reliable and relentless"
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VIJAYKUMAR KS - Operations for the South Zone. Has 8 years of experience.
"Tech and multi-lingual south savvy"
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NARAYAN SAHA - Operations for the East Zone. Has 8 years of experience.
"Motivated optimist"
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ANWESHA CHAKRABORTY – Operations for the East Zone. Has 5 years of experience.
“A diligent go-getter”
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SHARMILA KUNDU – Operations for the East Zone. Has 5 years of experience.
“A pleasant scripter”
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ACHINTYA MANDAL – Accounts Operations. Has 7 years of experience.
“A logical muser”
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SOMASHREE MUKHERJEE – Accounts Operations. Has 5 years of experience.
“A dependable collaborator”